Great Brands stick around. Great Brands get
a reputation. How does
Well it’s a case of thorough desk
and sector research (again, we know, but that is what great B2B
communications depends on!). This then focuses efforts for the creation
of relevant Brands that strike the right chord.
It’s the name itself of course and also every other element
that surrounds it – the logo, strap line, even the colour
ways and typefaces.
We create Business Brands through a staged
Research › Creating
Families of Identities › Client Consultation (actually
quite an interesting phase where the client “lives”
with the families for a while) › Focus Groups › Two
Final alternatives › Final set.
Then it’s time for the Identity Guide
and a full set of do’s and don’ts with applications
galore, including a stationery package and corporate print set.
Again – it costs less (and takes less time) than you would
think. The people who created these identities below wait for your