Research and Market Development Consultancy
“I would not have started from here” - this saying is pretty relevant for a lot of companies. Even in these navel-gazing times it’s easy to lose your way and get your market approach all wrong. That’s where VERANO comes in.
Here is a selection of what we can provide to get you back on track.
Being who we are we place an emphasis on communication - both outbound (business delivery) and internal (keeping the best team in place for as long as possible). We are very active in this area and because the details are sometimes a little sensitive we need to mention no client names!
Here is a brief run-down of what we do here:
- Sector desk research/Competitor research
- Market positioning and customer perceived market positioning
- Relative pricing and range of the product offer
- Business modelling and business focus on particular services or products
- Point of contact and client DMU analysis
- Audit of communication channels (including internal methods) and support materials
- Enquiry systems and enquiry tracking
- ”Cost per enquiry” analyses for various marketing channels
- Optimum budget setting and seasonality factors
- Customer facing teams – training and support, feedback and Account Team information sharing
- Industry networking opportunities and sector conferences, exhibitions
- The crucial importance in quality database creation for B2B clients
- The creation of hard working and measurable marketing campaigns
- Scheduling, measuring and timetabling
- Other identifiable elements that transpire from the initial series of discussions
- And...Good old SWOT – which still has its place, and focussed actions from it – keeping it real, not academic.
This service probably costs a lot less than you may imagine and is always quoted on an hourly basis (you never know how long these things will take).